Great bonus offers make you stand out. In the Internet online marketing niche you really need to make your bonus offers very special and valuable for anyone. A truly irresistible bonus offer means a great and interesting bargain. In order to do that, you will need a bonus that could be 5 times more than the worth of the main or original product you are promoting. It’s usually the very valuable bonuses that the customers are seeking out among all the current affiliates.
Customers are looking for the best value for the money they are spending to develop their business. The better your bonus offer is the more sales you can make. By making your bonus offer unique and valuable to help your customers the more likely they are to buy through your link. It is not okay to offer old PLR ebooks as offers for the sake of creating a bonus package. There are different kinds of bonuses for you to choose from depending on the kind of business you are dealing with. Here are the major ones.
You might want to use a bonus special report to add some value to the original product.
Special reports can be in many forms. First, it could be conducting an interview with a knowledgeable person to discuss about the product or maybe something that is relevant to the product. It could also be a report showing the buyer of the main product how to get more value from his purchase.
Checklists, cheatsheets, guides are good examples of these reports.
PLRs are useful here if created specially to provide useful and valuable information.The problem here is that affiliates may feel too lazy to create unique highly converting PLR reports and they just offer old outdated PLRs that have been gathering dust on their computer hard drives. To create a good PLR as a bonus offer always be mindful of the main product and provide useful related informational reports.
People nowadays are more exposed and more convenient with visual experience than printed or written words. In addition, videos are suited and very effective for step-by-step learning process. Short straight to the point video courses to complement the main product should be considered.
Product educational videos can be created and offered as bonuses to help the user to understand the product better while answering their faqs. A video giving more tips or creative ideas on how to get the most out of their purchase is usually an irresistible bonus.
Most people these days are so busy and on the go. Audio recordings of videos and training are valuable because they can easily be added to your subscribers smart phones or any device they use to listen while on the move. Audio formats make for attractive bonuses and you could also complement these with written pdf transcripts of the audio recordings.
Software or Tools
Make your bonus instantly attractive, by offering software or tools to your buyers.
Taking price into consideration, software or tools are usually expensive and add EXTREME VALUE to your offer. Then, when you offer a free tool as a bonus, the users would definitely jump at the chance to make the purchase immediately.
They are categorised as rare and rarity equals exclusivity, which makes it more desirable to the customers. Software and tools are always needed by customers and any additional tools that can help someone be more efficient will be valuable.
For example if the main product is related to photography a highly valuable bonus would be an image editing tool. This desirable bonus could be all you need to convince the buyers to take up your main product.
This is always a good one for conversions. There is nothing more exclusive than access to exclusive valuable content. Offering the buyers of your product access to exclusive content is always a sale-closing offer. It’s giving them free access to paid content. Surely no one would turn that down! You may be wondering where to get exclusive content from. It’s not that far off. Look around and sign up for high quality paid reseller PLR programs. A lot of them offer you access to multiple products monthly which you can download and use to start creating your own exclusive membership club.
So in summary…
The most important question is – do you want to bring your affiliate business to a whole new level of success?
YOU CAN DEFINITELY DO IT. And in fact, anyone willing to do it can!
VALUABLE BONUS OFFERS are the answer!
Remember that the same product in many places is not special. It is not uncommon for a customer to want more than they pay. Yes, they are paying for the main product but no customers can refuse a better offer for something extra. That’s how a bonus works.
Bonus offers help you to make more customers and bring more conversions. Customers are after what they can get especially getting more than what they paid. This is how they think and bonuses work on that. Bonuses mean additional value to the deal. By having a good offer through bonus offers you can get more purchases than those affiliates without the same good offer even if the same products are selling. It’s definitely your edge!
To make incredible bonus offers, relevance, greater worth, and rarity should make up all the elements of a bonus package. Relevance is the first of the list. Before anything else, a bonus should be relevant and in line to the original product. Secondly, always remember that the most important thing is making the sales. So don’t worry about the worth of the bonus offer. Making the offer rare and exclusive makes the product more valuable and desirable. This would increase the probability that customers purchase the products or services.
Lastly, making your bonus rare or making it hard to find in any other place is actually a great advantage. The reason is that an exclusive bonus offer would contribute to the original products value and making it more desirable. The simple idea is to offer your customers something that they can’t find with other affiliates. In other words, be different to make your bonuses in demand and necessary. If your product would be just something very ordinary then it would not naturally make a great conversion tool.
I wish you much success on your journey!
STAND OUT FROM THE CROWD.
Affiliate marketing can be very competitive, however applying some extra strategies will help you stand out from the crowd and maximise your commissions. These strategies may take a little more time to implement, but they are well worth the effort and time you put in. The most important thing you want to do to become a successful affiliate is to keep abreast of new trends and new strategies that others are applying to get great results. Never be afraid of learning new tricks, an early adopter of new ideas always stays ahead of the pack!
1. Prepare your promotions carefully
Since you are in a competition with other affiliates selling THE SAME PRODUCTS and THE SAME METHODS, you want to be unique unique and think outside the box regarding the delivery of your offer or product. On average for example if you were using email marketing to promote your offer, be aware that your prospect may have received other emails promoting the same offer to them from at least 5 other marketers. Try to think of something that would make your offer stand out. Sometimes I decide to buy a product from an affiliate just because I liked the style of the email sent to me. I do have my favourite promoters I have grown to trust over time and would not hesitate to buy from them, however I also look out for unique promotions.
For example if you are promoting a big product launch you need to know the details of the launch. Sites like http://muncheye.com/ show the various upcoming product launches, use this website to keep an eye on products you might be interested in promoting. Start preparing for the launch at least 2 weeks ahead so you are ready to go on Day 1.
You want to know what day the product goes live and how long the launch period is.
If a launch period is 7 days long, most marketers may not promote during the entire launch period because they move on to the next best thing. That’s good news for you because you can capitalise on the absence of those other marketers to swoop in and get the sales. Keep this in mind when planning your promotion strategy. It may be worth waiting one or two days to see what other promoters are offering in their campaigns and then tweaking your campaign so that it stands out as unique.
At this point you want to research the product, and answer some questions:
What are the benefits of the product?
Main features and functions?
Pros and cons if any?
These answers will help you to craft your campaign and look for ways to stand out. For example you could think of ways around any deficiencies of the product and offer a solution as a bonus for those who buy via your link. The reality is that most people out there are “bonus shopping” before they buy anything online these days. Bonuses are designed to convince the potential customer into buying the product you are promoting through your affiliate link and not someone else’s.
If customers can get something that adds value to their purchase or is more valuable than the product purchase price, surely it will be converted into more sales for you and the vendor. Bonuses mean more value to the customer. In fact, most of the time bonuses are usually worth more than what the products are worth. Yes, you are selling the same thing as other affiliates servicing the same market. However, by having bonuses that are truly valuable, the customers would prefer to purchase through your link.
Make good use of the promotional materials the vendor has provided for your campaign, but also put your own unique twist on them e.g the swipe emails, don’t just copy and paste the emails word for word. Remember everyone else is using those same emails so your prospect would have received them.Try using different headlines or add your own experience to the body of the email to ensure you get better open rates and clickthroughs.
2. Select good products to promote
It is very important for you to choose good products and create a proper campaign that will generate sales for you. Choose something from a vendor that you trust. Try to be selective of the vendors you are promoting for. You look in the market place; look through the history of different vendors, communicate with the vendors, ask them questions, ask them for review access, bonuses you can use, etc. The vendors are also interested in your success as it means more sales for them, so make use of their assistance in any way possible by communicating with them.
When deciding what product to promote look out for product statistics such as Conversion Rates and Earning Per Click (EPCs). These stats determine how well the product is performing currently or has performed in the past and help you to determine whether is the product is worth spending the time to promote or not. When looking for products to promote inside JVZoo these metrics are available inside the Affiliate section.
As much as possible buy the product you are promoting and try to give an honest, unbiased product review .This encourages buyers, when they see that you believed in the product well enough to buy a copy for yourself. Buyers love honesty and even more so when you can point out any deficiencies you have discovered in the product with possible solutions.
At this point, you want to ask yourself these questions:
- Can I offer something different and of better value than what others are offering?
- Would I mind giving extra to attract more customers and get more sales?
If you know of similar but better products you could do a product comparison review, pointing out pros and cons of both and then letting the buyer decide what works best for them. Over time your customers will come to trust your reviews and advice.
The goal is to first build a trusting relationship with your customer base before thinking of sales. Once the trust is there, you will stand out from the crowd and make more sales.
In Part 2 we discuss “How to create irresistible bonuses and offers that convert into sales”
Quick Guide – Affiliate Marketing.
As a newbie marketer you probably feel a little intimidated by the sheer number of opportunities you’ve got to chose from. Most likely if you have subscribed to a few experienced marketers you would have come across many emails trying to sell one digital item or the other and you may be interested in doing something similar, that is, selling other people’s product for a commission. This is what affiliate marketing is all about.
Affiliate Marketing is where you (the affiliate) generate sales for some other product vendor(s) and in exchange they pay you a commission for each sale that you make.
Starting your business with Affiliate programs is always a good way to start your online business as it is a lot quicker and easier especially if you do not feel ready to create your own product.
Essentially, an Affiliate is a salesman or a subcontractor, if you like. You enter into an agreement with an individual or company, to sell their product or service. They, in turn, provide you with a webpage with it’s own unique we address, which identifies you. The company takes care of tracking your unique address, completes and delivers the product or service to anyone purchasing through your page, and makes sure the sale is credited to you. Your only job is to drive traffic to your affiliate sales page and collect the commissions.
Steps to Affiliate Success
Step 1: Get Into The Right Mindset
You will never be successful at affiliate marketing (or any type of online marketing) if you are just thinking about how many sales you will make. The Product and offers you promote must align with what your target market wants in order to get sales that result in commissions. Don’t offer just any product for the sake of earning commissions. Choose products you are interested in and would want to buy. It makes the sales process more convincing.
• You must be committed to making this business work. Persistence and a lot of patience is required. It takes time to build the business.
• You must also be able to handle outside distractions well. The ability to remain focused and follow a well laid out plan makes a huge difference.
Step 2: Pick A Niche That You Are Very Passionate About
Most Internet marketers succeed at promoting something they are interested in and/or have knowledge in. Most customers can tell when you are just going through the motions in promoting something, but not really being interested in it. This lack of interest will hurt your commissions severely.
• Picking a niche you like will also make it easier to do research on the topic in question to improve your knowledge of the target market and the product offer.
• Think about what gets you excited, what you talk about often with others or what aligns easily with your skills, etc.
This is the niche you should be focused on and products in this niche are what you should be promoting if you plan to succeed at affiliate marketing. To get a rough idea of how popular your niche is look up how many results are returned in Google, you can also do a more in depth check in Google’s Keyword Planner
Step 3: Create A Website And Other Web Assets Around Your Niche
Choose a domain name that relates to the niche you’ve chosen for SEO efforts and for consumers to remember the name of your site more easily. You don’t really have to register an exact match domain name, but make sure the domain name is closely related. Once you have an idea of the name you would like use search tools at domain name registrars GoDaddy.com or Namecheap.com to find out what domain names are available and then proceed to register your preferred name.
Other web assets to consider setting up include Social Media Accounts. Start with the major ones, Facebook, Twitter, Instagram and YouTube.
Step 4. Get Good Quality Web Hosting
Select a quality Web host, such as HostGator.com or BlueHost.com, to host your site. A quality Web host is one with good up time of your site, good customer support, and lots of good reviews. You want to select a web hosting service that does not go into a meltdown when your website starts receiving heavy traffic.
Step 5: Research Various Affiliate Platforms
Research several affiliate platforms to find the one(s) you will use in your affiliate marketing efforts and to find the products you will promote.
Three main affiliate platforms are:
All three platforms offer different products from different categories; JVZoo offers digital products, ClickBank offers digital and physical products, ShareASale offers physical products.
All three platforms require registration before use and promotion:
• JVZoo and ClickBank only require one registration to be both a product vendor and an affiliate
• ShareASale has two separate registrations for product vendors and affiliates.
You also want to familiarise yourself with their payment terms and conditions, for example, the mode of payment, payment dates or cycle and their payment thresholds.
Step 6: Find Quality Products That Match Your Niche
Use the drop-down menus in each platform to narrow down the category and subcategory that matches or closely matches your preferred niche.
Consider various stats such as commission amount or percentage, popularity, avg $/sale, initial $/sale, avg %/sale, avg rebill total, avg %/rebill, and gravity to find the best product or products for you to promote and profit from.
Take your time and do a detailed research into all the product statistics provided by the different platforms. Some platforms e.g JVZoo also give you the total figures for number of products previously sold and also the percentage of refund requests processed for the product. This gives you a clear idea of the popularity or otherwise of the product.
Apply the various filters available to find the perfect offer(s) on each platform to promote. A well selected product using the correct criteria increases your chances of conversions.
Step 7: Create Useful Content To Help Your Convince and Convert Your Visitors
There are three main types of content to provide on your site/blog to convince people that an offer is worth their purchase through your link:
• Product reviews – provide an unbiased honest review as much as possible. This creates and develops trust, eventually once you have proven yourself as a trustworthy reviewer, you will see your sales increase.
• How-To’s – give your visitors various ideas on how best to use the product and get their money’s worth from it. This alone may be the content that converts the casual visitor into a buyer.
• Comparisons – good research into close competitor products along with the pros and cons of each.
Use a combination of text, audio, and photos/videos to show people what the product offer is like and why they should purchase it.
Placing your affiliate link inside of your product review is a good way to get people to use your link to purchase. Depending on the size of the review, you can use your affiliate link between 1-3 times, with it definitely going at the end of the review at least.
Place banner ads and sidebars on your blog to promote relevant affiliate offers, as this will get your visitors’ attention and entice them to click on them, activating your affiliate links.
Step 8: Add Extra Bonuses To Increase Your Sales
Providing extra bonuses differentiates your offer from other affiliates promoting the same product.
Here are a few ideas of bonuses you can offer:
• WordPress Plugins
• Software programs
Either create the bonuses yourself, use outsourcers to create them, or use quality PLR to create them.
Try to make the bonuses relevant to the main product offer to add extra value that people will notice and be more enticed to click onto your link and purchase from you.
Step 9: Build Your List Along The Way
Always strive to build your email list, even in affiliate marketing.
It takes an average of seven interactions for most people to buy anything from you online. This makes it vital to add these visitors to your opt-in list so you can follow up with them, build a relationship so they purchase products from your affiliate links.
Use opt-in boxes on your site/blog, including review pages, etc., to get people to subscribe to your list.
If you provide quality bonuses during affiliate commissions, people will be more eager to join your list and watch out for your affiliate promotions (i.e. purchase the offer via your link).
Step 10: Focus On One Project And Grow With It
Avoid the “shiny object” distractions. Try to focus on one line of affiliate products preferably inter-related ones so that you are able to cross sell and upsell the products. Avoid trying to sell too many products that are spread across many unrelated sub categories as you will end up trying to split your efforts haphazardly thus confusing your visitors. Offering related products makes it easier to build sales funnel and upsells thus increasing your profits.